Many family-owned camera stores around the world are including what’s called a Shop Local Guarantee.
These are promises that the camera store will match the price of a big box store. All you’d have to do is show proof that the price is less expensive elsewhere, and the camera store will match it.
Better yet, with a Photo Idō membership you can get a discount on top of that price match!
Pretty cool, right?
Please know that each store has their own Shop Local Guarantee, so please learn about the store’s specific promises before you assume anything. For example, some stores can only match on certain products due to low margins.